Move-In Day: An Inside Look at the Arrival of Freshmen Student-Athletes
Type: Short Story
Description: Move-In Day: An Inside Look at the Arrival of Freshmen Student-Athletes is a compelling 2-minute short story that offers a glimpse into the experiences of a University of Oregon football player during the Summer Bridge program. The portfolio work sample features B-roll footage and interviews, including with former head coach Mario Cristobal, former Director of Student-Athlete Development Da'vell Winters, former student-athlete & Oregon Duck Sean Dollars and Jonah Tauanu'u, all of which were conducted by me and my team.
Oregon Accelerator | NIL Incuabtor
Type: Program Overview
Description: The Oregon Accelerator Program Overview is a portfolio work sample that showcases a unique incubator program between the School of Journalism and Communications and College of Business at the University of Oregon. The program collaborates with student-athlete peers and operates as a first-of-its-kind, student-led creative organization, providing real-world experience for students while serving the business needs of clients.
Type: Campaign Awareness Video
Description: Step into the world of "Real Talk, Real Struggles," a poignant 1-minute and 30-second video that delves into the authentic experiences of University of Oregon students, professors, and student-athletes as they navigate the intricate landscape of mental health. Through candid conversations and intimate glimpses into their journeys, this impactful video transcends age, gender, and athletic achievements, highlighting the shared human experience of overcoming challenges.
My Time x University of Oregon
Type: Undergraduate Capstone
Description: "My Time" is an impressive undergraduate capstone project that showcases my journey as a School of Journalism and Communication student, including my achievements, plans, and internship experiences. It is a comprehensive reflection of my growth and development throughout my academic career, serving as a testament to my hard work and dedication.
Travis Scott x McDonalds Campaign
Type: Case Study
Description: The Travis Scott x McDonald's campaign is a successful collaboration between the fast food brand and the popular rapper that took the internet by storm in 2020. This portfolio work sample presents a comprehensive case study of the campaign, including key performance indicators (KPIs) and insights gathered from WARC research, and highlights the impact of one of my favorite childhood brands taking on pop culture and consumer behavior targeted to the Gen-Z consumer.
Crayola
Type: Strategic Communication Plan
Description: Crayola ColorCycle is a strategic communication plan aimed at promoting sustainability by collecting and repurposing used markers. In this work sample, I worked on this strategic communication plan for a group project with some dedicated public relations majors in a class for Professor Kelli Matthews.
Knight Campus
Type: Strategic Planning & Pitching
Description: Knight Campus is a strategic planning and pitching idea, conceptualized by me and his team, with the help of Professor Lisa Peyton. This portfolio work sample showcases our creative idea, which gained interest from the School of Journalism and Communications
Wilson Golf
Type: Strategic Communication Plan
Description: Wilson Golf is a strategic communication plan designed by Justin Johnson and his team for their Sports Business minor courses. The plan includes creative ideas for promoting Wilson's golf products through various channels, targeting golf enthusiasts and players of all skill levels. The plan includes an analysis of the golf industry, competitive landscape, target audience, and messaging strategy.
Type: Case Study
Description: Branding in the Metaverse" is a compelling case study showcasing the collaborative efforts of Justin and his colleagues Laura Forster and Kai Lyu in their Masters in Advertising and Brand Responsibility (MABR) program. Inspired by a presentation by Donna Davis, the study delves into the intricate and ever-evolving world of branding in the Metaverse, exploring the opportunities and challenges that come with this rapidly growing digital landscape.